About Urban Feast – Personal Chef Services in New York

Slogan

“Bringing Restaurant-Quality Dining to Your New York Home”

Who We Are

We are a team of professional personal chefs serving families, busy professionals, and individuals across New York City who value exceptional home dining experiences. Over the past eight years, we have prepared more than 15,000 customized meals in homes throughout Manhattan, Brooklyn, Queens, and the Bronx, working directly with clients who seek convenient, high-quality culinary solutions without leaving their residences.

Our service eliminates the time-consuming tasks of meal planning, grocery shopping, and cooking while delivering restaurant-caliber cuisine tailored to your dietary preferences, health requirements, and lifestyle needs. Whether you need weekly meal preparation, special event catering, or ongoing nutritional support, we provide personalized culinary expertise directly in your kitchen.

 

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Our Story: How We Started

Our journey began in 2017, specifically on May 7th, when our founder, Chef Ethan Carter, noticed a growing need among New York professionals and families. After spending 12 years working in Michelin-starred restaurants across Manhattan, he recognized that many people wanted exceptional food but lacked the time or expertise to prepare it consistently at home.

The turning point came when a corporate executive client asked if Ethan Carter could prepare healthy, gourmet meals at her home for her family of four. This single request revealed an underserved market: people who valued quality nutrition and dining experiences but couldn’t commit to restaurant schedules or grocery shopping logistics.

Starting with five regular clients in 2017, we expanded through referrals and built our reputation by consistently delivering personalized service. By 2020, we had grown to a team of eight certified chefs. Today, we serve over 120 regular clients across New York City, with many relationships spanning five years or more.

Our Vision

We envision a New York where every household has access to professional culinary expertise without the constraints of restaurant dining or the burden of daily cooking tasks. Our goal is to become the most trusted personal chef service in the tri-state area by 2028, known for transforming home dining into an effortless, elevated experience.

We see a future where personalized nutrition and culinary excellence are accessible to more families, supporting healthier lifestyles and bringing people together around exceptional meals prepared with care in their own homes.

Our Mission

Our mission is to deliver customized, high-quality culinary experiences directly in our clients’ homes across New York City. We achieve this by:

  • Providing expert meal planning based on your dietary needs, preferences, and health goals
  • Managing complete grocery procurement from trusted suppliers and specialty markets throughout NYC
  • Cooking fresh meals in your kitchen using professional techniques and premium ingredients
  • Adapting to your lifestyle whether you need weekly meal prep, daily cooking, or special event catering
  • Maintaining the highest food safety standards with all chefs holding current NYC Food Handler certifications

We serve busy professionals who need reliable meal solutions, families seeking healthier eating patterns, individuals with specific dietary restrictions (diabetic, gluten-free, vegan, allergen-safe), and anyone who values their time while refusing to compromise on food quality.

 

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Our Business Philosophy

Our approach centers on three core principles we developed through years of working in New York homes:

Personalization Over Templates: We never use one-size-fits-all meal plans. Every client receives a customized culinary program developed through detailed consultations about your taste preferences, dietary requirements, family dynamics, and schedule constraints.

Transparency in Every Aspect: You know exactly what ingredients we purchase, where they come from, and how much they cost. We provide itemized grocery receipts and explain our sourcing decisions. This transparency builds trust and helps you understand the value you receive.

Flexibility as Standard Service: Life in New York changes rapidly. We accommodate last-minute adjustments to meal plans, dietary changes, schedule modifications, and special requests without requiring long lead times or charging premium fees for reasonable flexibility.

These principles emerged from listening to our clients over thousands of service interactions. We found that what New Yorkers value most is not just culinary skill but reliability, clear communication, and adaptability to their complex schedules.

What Makes Us Different (Our Unique Selling Points)

1. Verified Culinary Credentials: All our chefs have graduated from accredited culinary institutions (primarily Culinary Institute of America, Institute of Culinary Education, or equivalent) and have worked in professional New York restaurants for a minimum of five years. We verify credentials and check references before any chef joins our team.

2. Specialized Dietary Expertise: We employ chefs with specific training in diabetic cooking, allergen management, plant-based cuisine, and therapeutic diets. If you need low-sodium meals for heart health or elimination diet support for autoimmune conditions, we match you with a chef who has proven experience in that specific area.

3. Direct Kitchen Assessment: Before starting service, we visit your home to assess your kitchen equipment, storage capacity, and cooking facilities. This ensures we bring any specialized tools needed and can work efficiently in your specific space. Many services skip this step and discover limitations only after service begins.

4. Flexible Scheduling Models: Unlike competitors who require fixed weekly schedules, we offer multiple service models: weekly meal prep (cook once, eat all week), daily cooking visits, bi-weekly intensive prep, or occasional special event catering. You choose what fits your lifestyle, and you can adjust as your needs change.

5. No Long-Term Contracts Required: We operate on a monthly service agreement with 30-day cancellation notice. This contrasts with competitors requiring 3-6 month commitments. We believe our service quality should earn your continued business, not contractual obligations.

6. Ingredient Sourcing Control: You decide whether we shop at Whole Foods, Trader Joe’s, local farmers markets, or specialty stores like Eataly. We also work with your preferred butchers, fishmongers, and produce vendors if you have established relationships.

Our Core Values

Excellence in Execution: We hold ourselves to restaurant-kitchen standards in your home. This means proper knife skills, appropriate cooking temperatures, professional plating, and meticulous cleanup. We never leave your kitchen less organized than we found it.

Respect for Your Home: We treat your kitchen as the professional workspace it temporarily becomes. We use proper cutting boards to protect countertops, manage cooking odors with ventilation strategies, and ensure your kitchen returns to its original state after service. Many clients mention they appreciate finding their kitchen cleaner than before we arrived.

Continuous Learning: The culinary field evolves rapidly. Our chefs participate in quarterly training on new cooking techniques, emerging dietary approaches, and updated food safety protocols. We invest in professional development because it directly improves your service experience.

Honest Communication: If we cannot accommodate a request, we explain why and suggest alternatives. If an ingredient is unavailable or a dish didn’t meet our standards, we communicate immediately and offer solutions. This honesty prevents small issues from becoming major problems.

Client Privacy: We recognize that working in your home requires exceptional discretion. Our chefs sign confidentiality agreements, and we never share client information, photographs of your home, or details about your dietary needs without explicit permission.

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Our Achievements

  • 15,000+ Meals Prepared in New York homes since 2017, with a 96% client satisfaction rating based on quarterly surveys
  • 120+ Active Regular Clients across all five boroughs, with an average client relationship lasting 3.2 years
  • Featured in New York Magazine (2022) for our specialized allergen-safe cooking protocols
  • Zagat’s “Top Personal Chef Service” recognition in 2023 for the New York metropolitan area
  • Zero Food Safety Incidents across eight years of operation, with 100% compliance on NYC Health Department inspections
  • Partnership with Mount Sinai Hospital’s Nutrition Department providing therapeutic meal services for patients transitioning from hospital to home care
  • 92% Client Retention Rate year-over-year, indicating high satisfaction and service value
  • Expansion from 1 to 8 Professional Chefs while maintaining consistent quality standards across our team

Our Team

Our Culinary Team: We employ eight full-time personal chefs, each holding certifications from recognized culinary institutions. Our team includes specialists in:

  • French classical technique and fine dining cuisine
  • Asian cuisines (Japanese, Thai, Chinese, Korean)
  • Plant-based and vegan cooking
  • Allergen-safe meal preparation (gluten-free, dairy-free, nut-free)
  • Therapeutic diets for medical conditions (diabetic, renal, cardiac)

Each chef undergoes background checks, maintains current Food Handler certification, and completes our proprietary four-week training program focused on in-home service standards, client communication, and kitchen safety protocols.

Our Operations Team: Behind our chefs, we have a dedicated operations team managing scheduling, grocery procurement coordination, dietary consultation, and quality assurance. Our registered dietitian, Sarah Martinez, RD, reviews all meal plans for clients with medical dietary needs to ensure nutritional adequacy.

Our Leadership: Founder and Head Chef Ethan Carter graduated from the Culinary Institute of America in 2005 and worked in kitchens at Jean-Georges, Daniel, and Eleven Madison Park before launching our service. Operations Director Jennifer Walsh previously managed catering operations for a Fortune 500 corporate dining program, bringing expertise in logistics, food safety compliance, and team management.

Our Kitchen Standards & Food Safety

We maintain professional kitchen standards that exceed NYC Health Department requirements:

  • All chefs hold current ServSafe certification and NYC Food Handler permits
  • We follow HACCP protocols (Hazard Analysis Critical Control Points) for food safety
  • Temperature monitoring for all potentially hazardous foods during storage, preparation, and cooling
  • Allergen cross-contamination prevention through dedicated cutting boards, utensils, and preparation areas when cooking for clients with food allergies
  • Proper food storage practices including FIFO (first in, first out) and clear labeling with preparation dates
  • Documented cleaning protocols for all surfaces, equipment, and tools used in your kitchen

We carry comprehensive liability insurance covering food safety incidents, property damage, and professional liability. Certificates of insurance are available upon request.

Our Service Area & Facilities

Primary Service Area: We serve all five boroughs of New York City, with the majority of our clients located in:

  • Manhattan (Upper East Side, Upper West Side, Midtown, Chelsea, Tribeca)
  • Brooklyn (Park Slope, Brooklyn Heights, Williamsburg, DUMBO)
  • Queens (Astoria, Long Island City, Forest Hills)
  • The Bronx (Riverdale)

Extended Service: We also serve Westchester County and parts of New Jersey (Hoboken, Jersey City) with adjusted scheduling to accommodate travel time.

Our Central Kitchen: We operate a licensed commissary kitchen in Long Island City where we prepare certain components, test new recipes, and conduct team training. This facility maintains an “A” grade from the NYC Health Department and is available for client tours by appointment.

Ingredient Sourcing Network: We have established relationships with over 30 specialty food suppliers, farmers markets, and retailers across New York, enabling us to source specific ingredients for diverse dietary needs and culinary preferences.

Looking Forward: Our Development Direction

2025-2026 Goals:

  • Expand to 200 active clients while maintaining our 92%+ retention rate
  • Launch a mobile app for easier meal planning collaboration, scheduling adjustments, and real-time communication with your assigned chef
  • Develop partnerships with 5 additional medical practices to serve patients requiring therapeutic diets
  • Create a chef mentorship program to train the next generation of personal chef professionals

Long-Term Vision (2027-2028):

  • Establish a culinary training center offering courses in home cooking, dietary management, and professional personal chef skills
  • Expand our team to 15 chefs to meet growing demand without compromising quality
  • Introduce a sustainable sourcing initiative partnering with Hudson Valley farms for seasonal, local ingredient procurement
  • Develop specialized programs for new parents, seniors aging at home, and individuals recovering from medical procedures

Our Commitment: As we grow, we remain committed to the personal attention and customized service that built our reputation. We deliberately limit our client-to-chef ratio to ensure every client receives individualized attention rather than automated, templated service.

Ready to Experience the Difference?

We invite you to schedule a complimentary consultation where we will:

  • Discuss your dietary preferences, health goals, and lifestyle needs
  • Assess your kitchen setup and cooking requirements
  • Explain our service options and pricing structure
  • Match you with the chef best suited to your culinary preferences

Contact us today to discover how professional personal chef service can transform your daily dining experience while saving you hours each week on meal planning, shopping, and cooking.

Contact Information:

  • Address: 558 Halsey St, Brooklyn, NY 11233, USA
  • Phone number: +1618-555-1234
  • Email: info@personalchefnewyork.com
  • Website: personalchefnewyork.com